Follow the Frog

I'm reading a book called The Plundered Planet by Paul Collier, and it talks about reconciling prosperity and nature and if it's possible to develop in a way that benefits both nature and prosperity. And I ran across this video called Follow the Frog from the Rainforest Alliance. Deciding whether you like the campaign is up to you. Though I know the fees paid to fair-trade certification bodies can divert money away from farmers (as in the chocolate industry), I thought the video was quite funny and shows some of the things, issues, causes, and concerns we deal with in development, human rights, international trade, direct trade, and fair trade.